Strategy of the company
The business strategy of Železiarne Podbrezová a. s. is focused on long term diversification. The business plan is based on three pillars. The parent company is mainly involved in the development of the metallurgical industry with a focus on the production of steel, seamless steel tubes, precision seamless tubes, and expanding secondary metallurgical productions.
Marketing strategy is focused on the three key objectives:
- Satisfying the traditional customers of seamless steel tubes, to increase the share of more sophisticated tubes - boiler tubes, heat exchanger, bearings, and structural alloys.
- Acquiring new customers for boiler tubes, opening up new opportunities for cooperation, particularly in the development of new steel.
- Increasing the share of products with higher added value.
In Železiarne Podbrezova a.s. we perceive the value of the goods with on time delivery, price stability, innovative flexibility, and technical excellence. Our ambition is to create in the minds of our customers a sense of security. Our customers are not only buyers of our material; our partners are using the package of services that we create for them.