Podbrezová Železiarne a.s. have won the Business Superbrands Award.
The Commission of Business Brand Council experts, of the Slovak Superbrands program awarded the Slovak Business Superbrands Award 2014 to our Železiarne Podbrezová a.s. Thus we were included into the elite group of brands that can serve as an example of successful development and a dynamic improvement of brand image. We believe that this award is for our customers and partners confirmation of our quality and encouragement in their everyday decisions.
The Expert Group Brand Business Council makes decision about granting the Business Superbrands Award based on public survey conducted by the renowned GfK agency. Members of the Brand Council are the most recognized experts in the field of marketing, communication and advertising.
International Programme the Superbrands
This program was created more than fifteen years ago in Great Britain. Marketing and communication professionals have set two goals: to bring into the limelight extremely strong brands and showcase to market participants who would like to develop and learn, the brands worth following. Since then, the program has gained worldwide recognition and now the price the Superbrands Award is recognized as a special award in 90 countries on five continents. The Commission Brand Council plays a key role in giving the awards, therefore only prominent, highly respected experts can become its members.
For more information on the Superbrands: www.slovaksuperbrands.com